Google Ads Analysis

Campaign architecture, budget scenarios, and 90-day roadmap for epoche's Google Ads strategy

Campaign Architecture

Recommended campaign structure for maximum coverage and efficiency

Brand Search

launch

Protect brand terms and capture high-intent branded searches with maximum conversion rate

Keywords

epoche lingerieepoche studiosepoché brasepoche underwear

CPC: $0.30–$0.80Budget: 10–15%

Non-Brand Search — High Intent

launch

Capture women actively searching to buy comfortable lingerie and premium intimates

Keywords

comfortable bras onlinebuy premium lingeriecomfortable underwear womenwireless bras for women

CPC: $1.50–$3.50Budget: 35–40%

Non-Brand Search — Research Phase

month-2

Reach women in the research/comparison phase with broader keyword targeting

Keywords

best comfortable braslingerie for real womenmost comfortable bra brandsbody positive lingerie brands

CPC: $1.00–$2.50Budget: 15–20%

Google Shopping

shopping

launch

Product-level ads with images, prices, and reviews in Google Shopping results

CPC: $0.80–$2.00Budget: 20–25%

Remarketing & Retargeting

remarketing

month-2

Re-engage site visitors, cart abandoners, and past customers with personalized messaging

CPC: $0.50–$1.50Budget: 10–15%

Budget Scenarios

Three budget tiers with estimated performance metrics

Scenario	Monthly Spend	Est. Clicks	Est. Conversions	Est. ROAS	Recommendation
Conservative Start	$1,500–$2,000	500–800	10–20	2.0–3.0x	Recommended for Month 1 while establishing baselines and optimizing
Moderate Growth	$3,000–$4,000	1,000–1,600	25–45	2.5–4.0x	Target for Month 2-3 after initial optimization
Aggressive Scale	$5,000–$7,000	1,800–2,800	45–80	3.0–5.0x	Month 4+ once winning campaigns are identified and scaled

Conversion Tracking Plan

Events to track for accurate measurement and optimization

Event	Type	Priority
Purchase	Primary	Critical
Add to Cart	Primary	Critical
Begin Checkout	Secondary	High
Product Page View	Secondary	High
Collection Page View	Micro	Medium
Newsletter Signup	Micro	Medium
Size Guide View	Micro	Low

Ad Extensions

Recommended extensions to maximize ad real estate and click-through rates

Sitelinks

Shop All BrasOur StorySize GuideNew Arrivals

Callouts

Free Shipping Over $75Shaped on Real BodiesPremium ComfortAuthenticity Over Perfection

Structured Snippets

Types: Bralettes, Wireless Bras, Underwear, Bodysuits

Price Extensions

Starting from $XX per item

90-Day Google Ads Roadmap

Phased rollout plan for campaign launches and optimization

Month 1 — Foundation & Launch

Account Setup, Tracking & Initial Campaigns

Google Ads account setup, conversion tracking (purchase, ATC, checkout), Google Merchant Center configuration, Brand Search campaign launch, Google Shopping campaign launch, ad extensions setup, initial negative keyword lists

Month 2 — Expand & Optimize

Non-Brand Search, Remarketing & Optimization

Launch Non-Brand Search (research phase keywords), activate remarketing/retargeting campaigns, optimize bids based on Month 1 data, refine audience targeting, A/B test ad copy and landing pages, expand negative keywords

Month 3 — Scale & Refine

Scale Winners, Advanced Optimization & Reporting

Scale high-performing campaigns, pause underperformers, implement advanced bidding strategies, expand keyword coverage, launch seasonal/promotional campaigns, comprehensive performance review and budget reallocation recommendations