Kickoff Meeting Recap

52 min

Summary of the 52-minute kickoff call held April 9, 2026

Duration

52 minutes

Format

Video Call (Google Meet)

Date

April 9, 2026

Agenda

Click each section to see discussion points

0:00

5 min

Welcome & Introductions

▶

Meet the BrandRap team assigned to epoché's account

  • •Account Manager — primary day-to-day contact
  • •Technical Lead — SEO and tracking implementation
  • •Creative Strategist — ad creative and campaign optimization

0:05

10 min

Partnership Overview

▶

Review contract terms, services, and what success looks like

  • •Services recap: Organic SEO, Google Ads, Social Media Ads, Attribution Tracking, Analytics
  • •Month 1 milestones: setup (Week 1-2), implementation (Week 2-3), launch (Week 3-4)
  • •Communication cadence: weekly updates, monthly reports, quarterly reviews

0:15

15 min

Brand Deep Dive

▶

Understand epoché's brand, audience, and current marketing efforts

  • •Brand values: authenticity, comfort, community — what do these mean in practice?
  • •Target customer profile: who is the core customer? demographics, psychographics
  • •Current marketing efforts: what's been tried, what's worked, what hasn't
  • •Product line overview: bestsellers, upcoming launches, seasonal plans
  • •Competitive landscape from epoché's perspective

0:30

10 min

Accounts & Access Review

▶

Walk through the access checklist and identify what needs setup

  • •Shopify admin access and theme permissions
  • •Google ecosystem: GA4, GTM, Search Console, Google Ads, Merchant Center
  • •Meta Business Manager, Facebook Page, Instagram, Meta Pixel
  • •Brand assets: guidelines, photography, product images, UGC
  • •Timeline for access provisioning — target: all access within 48 hours

0:40

15 min

Organic SEO Strategy Preview

▶

Current organic visibility snapshot and top opportunities

  • •Domain authority and backlink profile overview
  • •Technical SEO health: Lighthouse scores, Core Web Vitals
  • •Current keyword rankings and visibility
  • •Top keyword opportunities identified
  • •Content strategy direction aligned with brand pillars
  • •90-day SEO roadmap preview

0:55

10 min

Google Ads Strategy Preview

▶

Market landscape, campaign architecture, and budget discussion

  • •Search volume and CPC benchmarks for target keywords
  • •Proposed campaign architecture: Brand, Non-Brand, Shopping, Remarketing
  • •Ad spend budget discussion — management fee vs. media budget
  • •Expected CPA and ROAS benchmarks for Month 1

1:05

10 min

Social Media Advertising Strategy Preview

▶

Platform recommendations, audience targeting, and creative direction

  • •Platform prioritization: Meta (primary), Pinterest, TikTok
  • •Audience targeting approach and funnel strategy
  • •Creative direction: authenticity-first, UGC, real women
  • •Ad spend budget discussion for social channels
  • •Content production workflow and what we need from epoché

1:15

5 min

Attribution & Analytics Setup

▶

Tracking implementation plan and dashboard preview

  • •Server-side tracking architecture (Shopify + GTM)
  • •Cross-channel attribution model
  • •Custom dashboard structure and KPIs
  • •Privacy-compliant measurement approach (iOS 14.5+)

1:20

10 min

Next Steps & Action Items

▶

Concrete deliverables and deadlines for the next 2 weeks

  • •Access provisioning deadline: within 48 hours
  • •First content brief for photo/video assets
  • •Technical audit completion: Day 7
  • •First campaigns live: Day 14
  • •Next check-in meeting: [schedule]
  • •Questions and open discussion